NEWS YOU CAN USE
Home lifestyle, PR, & social media headlines of the week. Plus HGTV, Southern Living, Newsweek, USA Today & more need sources!
Justine D'Addio is a seasoned publicist with over a decade of experience executing PR campaigns for lifestyle and tech brands. In this newsletter, Justine shares real-time PR tips, industry updates, and national media opportunities for home lifestyle brands, experts, and creators to land media coverage that converts. Justine is also an avid lifestyle YouTube consumer, amateur content creator, Substack author, and passionate homebody.
Happy Tuesday friends! I feel like I’m working smarter, not harder this week opposed to previous ones but still super busy juggling client work, social media goals, and wedding planning. Phew! So, I’m keeping the intro short this week.
In other news, I finally got through my inbox and thought I’d share some of the recent headlines that caught my eye that I think you should know about, especially if you’re in the home lifestyle space.
Onto the headlines…
📰Hot Headlines
America’s Age of Cheap Stuff is Ending (Business Insider)
Vance Says TikTok Will ‘Almost Certainly’ Reach Deal To Avoid U.S. Ban Next Month (Forbes)
PepsiCo buys prebiotic soda brand Poppi for nearly $2 billion (CNBC)
Party City is closing and champagne sales are down. Are parties dying too? (WaPo)
Forever 21 is shutting down in the US (Morning Brew)
6 ways home brands are reacting to Trump’s tariffs (Business of Home)
Longer TikToks Get More Views (Marketing Brew)
That’s it for now. Scroll down for this week’s media opportunities. Happy pitching!
Have a question about this Substack? Interested in collaborating? Email: justine@hydeparkpr.com
🏡CALLING ALL HOME EXPERTS!
Want curated media opportunities sent straight to your inbox and pitched by yours truly?
Now LIVE! Consider joining our media matchmaking service (for a fraction of a traditional PR retainer). 📰🤝
Past media matchmaking wins include Forbes, Fortune, Bloomberg, Business Insider, USA Today, Bustle, The Zoe Report, Newsweek and more
What's included:
Weekly media opportunities tailored to your expertise
1:1 coaching meeting for media sourcing success
Social media best practices for leveraging your placements online
Some of the most in-demand source types include:
Interior Designers, Stylists, Realtors, Sleep Experts, Home Organizers, Registered Dieticians/Nutritionists, Cleaning Experts, Shopping Experts, & more.
Visit the Hyde Park PR website or email justine@hydeparkpr.com to learn more!
Today’s Media Opps 📰✨
Submission deadlines are listed below. If you need pitching tips, refer to this post and/or email justine@hydeparkpr.com with the subject line “PITCHING HELP”
Follow us on Instagram for the most up-to-date media opportunities @hydeparkpr
If you’re a journalist with a media request to share with our community of home lifestyle brands and experts, please add justine@hydeparkpr.com to your sources list.
PLEASE NOTE:
These opportunities are time-sensitive, and sources may have already been filled. Enable Substack push notifications so you don’t miss a thing.
Look out for my pitching mini-course coming summer 2025.
BRANDS
USA Today
Deadline: 3/19 @ 11pm ET
Sarah Sekula is looking for the following products to feature in a story about creating the best study space for your preteen or teen:
Desk setup: Chair, furniture, printer, phone charger, ergonomic keyboard, year calendar to go on the wall, dry erase board, desk pad, mouse pad, monitor, speakers etc.
Supplies: Gel pens, mechanical pencils, paper, scissors, markers, tape etc.
Plant, artwork, rug, lamp, etc.
Email sarah@sarahsekula.com
The Story Exchange
Deadline: 3/19 @ 5pm ET
Colleen DeBaise is looking to profile influential entrepreneurial women over the age of 50.
Email colleen@thestoryexchange.org
Newsweek
Deadline: 3/19 @ 5pm ET
Julie Bielenberg is looking for the best outdoor pizza ovens and smoker to be included in Newsweek’s summer best of guide.
Email jbielenberg@mac.com
Forbes
Deadline: 3/21 @ 5pm ET
Paula Conway is seeking super-chic travel bags to give as gifts for Mother's Day that moms will love to travel with. I am NOT SEEKING LUGGAGE. These can be luxury handbags or travel bags that fit on the pull-up handle of a carry-on luggage, something roomy enough to store your need-nows but small enough to fit under the seat on the airplane.
Requirements: Send your pitch, images, and link to story by email with the subject: Chic bags. Keep in mind I don't want luggage, I don't want basic-looking backpacks (I cover luxury travel and leisure), and I don't want huge duffel bags.
Email paulaconway.nyc@gmail.com
EXPERTS
Southern Living
Deadline: ASAP
Quincy Builin is looking for cleaning or coffee experts to comment on how to clean a Nespresso.
Email quincybulin@gmail.com
Southern Living
Deadline: 3/20 @ 4pm ET
Heather Bien is looking for interior designs to share examples of living room layout mistakes that could be making your space feel smaller, less functional, less welcoming, etc.
Email heatherbienpitches@gmail.com
CBS MoneyWatch
Deadline: 3/20 @ 8pm ET
Erin Goler is writing about what could be on the horizon for mortgage rates this year, especially when buyers can expect to see rates drop. I'm looking for mortgage and economic experts to answer the following questions:
Can you provide a bit of context about how inflation rates affect mortgage rates? What other factors affect mortgage rates?
Do you expect mortgage rates will drop if inflation is lower in 2025?
How much lower would inflation have to get for mortgage rates to drop?
Overall, what do you expect to see happen with interest rates over the next several months?
Are there any benefits to locking in a mortgage rate now before they fall and before competition increases in the market?
What advice would you offer to buyers who are keeping an eye on interest rates, especially those who want to buy a home in 2025, but who want to wait until mortgage rates fall first?
Email eringobler@gmail.com
HGTV
Deadline: 3/21 @ 10am ET
Becca Norris is looking for interior designers to share their favorite Amazon home decor finds.
Requirements: Use subject line DESIGNER SOURCE
Email rebeccaravee@gmail.com
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