HOME LIVING TRENDS
according to TikTok. Plus Apartment Therapy, Today's Parent, Newsbreak and more need sources!
Justine D'Addio is a seasoned publicist with over a decade of experience executing PR campaigns for lifestyle and tech brands. In this newsletter, Justine shares real-time PR tips, industry updates, and national media opportunities for home lifestyle brands, experts, and creators to uplevel their communications strategies. Justine is an avid lifestyle YouTube consumer, amateur content creator, Substack author, and passionate homebody.
Happy Tuesday, everyone! Sharing an interesting new resource that I came across last week for anyone in the Home & Living spaces.
Dopamine Decor, Sunday Resets, and Closing Shifts are just a few examples of viral TikTok trends that have quickly become part of our everyday vernacular… and sold an insane amount of products.
Although I don’t think I’ll ever quit Pinterest for home inspo, TikTok creators are changing how we transform our living spaces and discover the products that help us do it.
TikTok has recently released the 2025 Home & Living Playbook, which catalogs the hottest home trends on the app and outlines marketing opportunities.
Download the report to see what’s working right now for home brands on TikTok.
That’s it for now. Scroll down for this week’s media opportunities. Happy pitching!
Have a question about this Substack? Interested in collaborating? Email: justine@hydeparkpr.com
🤝WORK WITH ME
✨I’m available for freelance PR services and consulting✨
Seasonal PR - Building your “As Seen In” media portfolio, holiday gift guide campaigns, etc.
Mini Campaigns – Placing a newsworthy announcement in multiple media outlets. Examples: New product drops, mini gift guide campaigns (Valentine’s Day, Mother’s Day, etc.), unique partner collaborations, business expansions, etc.
Media Matchmaking – Build social proof by supporting trade and national lifestyle articles with trending commentary. Only open to credentialed subject matter experts.
Mini VIP Day – Getting you PR-ready for media placements in less than a day. Includes a 1:1 consulting session, PR audit/press plan, 10 media contacts, 2 custom pitches, and a FREE subscription to The Hyde Out Substack (including archives).
PR Audits & Plans – Don’t know where to start? I’ll assess your brand awareness, sentiment & AI visibility to create an actionable PR plan that supports your business goals.
1:1 Consulting – Bi-weekly strategic PR guidance for lifestyle brands, experts, creators, or in-house teams.
WHO DO I WORK WITH?
CEOs, in-house marketing teams, entrepreneurs, PR agencies, influencer talent agencies, content creators, etc. That’s the beauty of freelancing. Let’s talk!
Book a quick discovery call with me HERE.
TODAY’S MEDIA OPPS 📰✨
Submission deadlines are listed below. If you need pitching tips, refer to this post and/or email justine@hydeparkpr.com with the subject line “PITCHING HELP”
Follow us on Instagram for the most up-to-date media opportunities @hydeparkpr
If you’re a journalist with a media request to share with our community of home lifestyle brands and experts, please add justine@hydeparkpr.com to your sources list.
PLEASE NOTE:
These opportunities are time-sensitive, and sources may have already been filled. Enable Substack push notifications so you don’t miss a thing.
Do you want to learn how to pitch yourself to the below requests like a PR pro? I’m testing interest in a mini-course taught by yours truly. Comment “Course” below if interested!
EXPERTS
Apartment Therapy
7/15 @ 5pm ET
Sophie Hirsh is looking for professional house cleaners to share common cleaning mistakes. What cleaning mistakes do you see in homes that make you cringe? This can include items/organization tactics that make cleaning difficult, weird cleaning habits of clients between your visits, inconsiderate behavior that clients think is considerate, etc.
Copy & paste the following address into an email:
reply+f6001da9-3d40-48c6-9c1c-e2c700f9f881@helpareporter.com
Today’s Parent
7/16 @ 11am ET
Courtney Leiva is looking for registered dietitians to common on seafood and pregnancy topics. Submit your credentials and writer will follow up with questions and additional story details.
Copy & paste the following address into an email:
reply+7b2b1352-4684-4b0e-acbe-ac35ed5bf5b1@helpareporter.com
Woman’s World
7/20 @ 5pm ET
Danielle Saliman is looking to interview experts who can who can recommend the budget-friendly versions (dupes) of the best products or if you rep a great dupe, tell me about it! Will focus on 4 categories: beauty, fashion, appliances/tools, home products.
Our budgets may be tight, but we all enjoy a little luxury! Fortunately, there are lots of ways we can spend less while treating ourselves this fall, for example, getting the softest pajamas that keep us warm in the cooler nights and most effective hydrating skin cream to ward against the brisker air.
Copy & paste the following address into an email:
reply+6444a716-bd82-4689-b060-76a8854ef6d0@helpareporter.com
Real Estate Business Magazine
7/23 @ 5pm ET
Gabrielle Filisko wants to hear from licensed real estate professionals on the fun or creative feature you've added to your home office that you love. Is it a standing desks? Gaming chair? Space-saving feature like a desk that folds into the wall? What made you think you needed this feature? What did it cost, And why do you love it?
Copy & paste the following address into an email:
reply+03f1aac6-f5c6-4634-aee5-0e12b506d2fd@helpareporter.com
Real Estate Business Magazine
7/23 @ 5pm ET
Gabrielle Filisko wants to hear from licensed real estate professionals about what you wish you'd have known in your first year of real estate. What didn’t you know, and how did it stifle your income or impede your career growth? What specifically did you change to fix the problem, and what advice do you give other new agents today as a result of what you've learned?
Copy & paste the following address into an email:
reply+7cf9735a-acc6-4b5b-9836-21d7a1cfdc0d@helpareporter.com
BRANDS
Newsbreak
7/24 @ 5pm ET
Jennifer Rice is looking for the best robot vacuums for pet hair.
Copy & paste the following address into an email:
reply+da9f5ea9-f900-423e-b3ab-3860d113549b@helpareporter.com
ENTREPRENEURS
Morning Lazziness
7/22 @ 2pm ET
George Smith wants to feature bold and inspiring women entrepreneurs who are leading innovative brands in the beauty industry. Whether you're building a skincare line, a clean beauty startup, a tech-powered beauty platform, or a wellness-meets-beauty brand, we want to hear your story.
At Morning Lazziness, we spotlight female founders who are redefining standards, breaking barriers, and creating impactful businesses. This interview series aims to highlight your journey, challenges, product philosophy, and entrepreneurial insights to inspire a global community of ambitious women in business and beauty.
Copy & paste the following address into an email:
reply+822becd6-0a23-4f48-b045-b3f7af55e590@helpareporter.com
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