GOOGLE INDEXES IG BIZ ACCOUNTS
Are we ranking yet? Plus Parade, Better Homes & Gardens, Yahoo, and more need brand products & sources!
Justine D'Addio is a seasoned publicist with over a decade of experience executing PR campaigns for lifestyle and tech brands. In this newsletter, Justine shares real-time PR tips, industry updates, and national media opportunities for home lifestyle brands, experts, and creators to uplevel their communications strategies. Justine is an avid lifestyle YouTube consumer, amateur content creator, Substack author, and passionate homebody.
I’m no SEO specialist, but it appears our Instagram keywords are working overtime right now.
Today, Google indexed public content from professional Instagram accounts, majorly boosting visibility for businesses on the platform.
I hired an SEO specialist several months back to optimize my brand keywords and hopefully gain more traffic for a particular service I was offering, and… crickets.
Now, when I Google “Lifestyle PR Freelancer”, my Instagram profile ranks fourth overall (albeit after 3 PR agency sites) and two of my reels pop up.
Are you seeing what I’m seeing? I’m still not sure if Google is just showing me what I want to see. 🧐
I don’t know about you, but my website has been moving further and further down the marketing tool priority list. Is this crazy?
Will we soon be living in a world where indexed social accounts and link-in-bio lead forms will replace websites? Just Thursday thoughts… Let me know in the comments!
That’s it for now. Scroll down for this week’s media opportunities.
Have a question about this Substack? Interested in collaborating? Email: justine@hydeparkpr.com
🤝WORK WITH ME
✨I’m available for freelance PR services and consulting✨
Seasonal PR - Building your “As Seen In” media portfolio, holiday gift guide campaigns, etc.
Mini Campaigns – Placing a newsworthy announcement in multiple media outlets. Examples: New product drops, mini gift guide campaigns (Valentine’s Day, Mother’s Day, etc.), unique partner collaborations, business expansions, etc.
Media Matchmaking – Build social proof by supporting trade and national lifestyle articles with trending commentary. Only open to credentialed subject matter experts.
Mini VIP Day – Getting you PR-ready for media placements in less than a day. Includes a 1:1 consulting session, PR audit/press plan, 10 media contacts, 2 custom pitches, and a FREE subscription to The Hyde Out Substack (including archives).
PR Audits & Plans – Don’t know where to start? I’ll assess your brand awareness, sentiment & AI visibility to create an actionable PR plan that supports your business goals.
1:1 Consulting – Bi-weekly strategic PR guidance for lifestyle brands, experts, creators, or in-house teams.
WHO DO I WORK WITH?
CEOs, in-house marketing teams, entrepreneurs, PR agencies, content creators, etc. That’s the beauty of freelancing. Let’s talk!
Book a quick discovery call with me HERE.
TODAY’S MEDIA OPPS 📰✨
Submission deadlines are listed below. If you need pitching tips, refer to this post and/or email justine@hydeparkpr.com with the subject line “PITCHING HELP”
Follow us on Instagram for the most up-to-date media opportunities @hydeparkpr
If you’re a journalist with a media request to share with our community of home lifestyle brands and experts, please add justine@hydeparkpr.com to your sources list.
PLEASE NOTE:
These opportunities are time-sensitive, and sources may have already been filled. Enable Substack push notifications so you don’t miss a thing.
Do you want to learn how to pitch yourself to the below requests like a PR pro? I’m testing interest in a mini-course taught by yours truly. Comment “Course” below if interested!
EXPERTS
Alive Magazine
Deadline: 7/10 @ 5pm ET
Joshua Duvauchelle is seeking nutritionists and other medical professionals who can explain the connection between movement and digestive health (stimulating digestion, easing bloating/constipation, etc.).
What are the benefits of light movement?
How does breath-led movement calm the nervous system and support digestion?
When are the best times for movement (like after meals or in the morning)?
Requirements: Please explain how the above works and also give me any recommendations you may have for supplements that support digestive health.
Email: josh@joshduv.com
SheFinds
Deadline: 7/10 @ 5pm ET
Abigail Connolly is seeking health expert quotes for a story about beverages marketed as “healthy” that can actually damage your gut health and lead to visceral fat. If interested, please answer the following questions:
What are 7 beverages that are marketed as healthy but can actually be bad for your gut health? Why?
What are some healthy alternatives?
Copy & paste the following address into an email:
reply+090e2dd7-3e0f-433e-a5c9-323c2c726118@helpareporter.com
Parade
Deadline: 7/11 @ 9am ET
Beth Ann Mayer is looking for catering types, food experts, and cooler brands to discuss the importance of pre-chilling a cooler, plus other tips for packing a cooler.
Requirements: Email your credentials and a short intro for consideration, and the writer will send specific questions if you’re a fit.
Copy & paste the following address into an email:
reply+6d305c87-5335-41af-999b-7825d4de44df@helpareporter.com
Parade Home & Garden
Deadline: 7/11 @ 9am ET
Kaitlyn McInnis is looking for organization or budget experts to share “hacks” using items easily found at the Dollar Tree that can help organize the home.
Email: kaitlyn.a.mcinnis@gmail.com
Homes & Gardens
Deadline: 7/12 @ 7pm ET
Drew Swainston is seeking gardening experts on how ot grow bigger peaches. Whether it is picking larger varieties of trees to plant, thinning fruits as they develop, or fertilizing and watering trees efficiently, I want to hear any expert tips, advice, and recommendations from experienced growers. What key pieces of advice would you give growers looking to maximize the size of their peaches come harvest time?
Copy & paste the following address into an email:
reply+bdc1a013-ae92-4abf-9ab6-c71d2a0ad613@helpareporter.com
Homes & Gardens
Deadline: 7/15 @ 7pm ET
Holly Crossley is looking for US-based property / real estate experts and landscape designers to contribute comments on garden features that could decrease the value of your home.
Submission Requirements:
2-3 suggestions of backyard features you think can decrease the value of a home, and for each suggestion, reasons why. These could range from poorly-maintained lawns to specific built-in features and choices of materials, planting, etc.
For each suggestion, please provide ideas re what to do instead that won't decrease a home's value – or could even add to it.
Include a short bio (2-3 sentences) and a headshot that can be included in the feature without risk of copyright infringement.
Copy & paste the following address into an email:
reply+c2498df7-9930-4dcc-8e1b-96abb21b28e2@helpareporter.com
BRANDS
Yahoo
Deadline: ASAP
Aly Walansky is in search of products to feature in the following stories:
How to choose a budget-friendly sofa/loveseat for a small space (i.e. a tiny apartment, studio apartment, dorm, etc), as well as suggestions about ones that will do fit the role (good sofa at a good price but also handles the takeaway/delivery, for those of us who live in walk-up situations where there’s just no other way).
Roundup of the best deals online on compact air conditioners for small spaces (ideally those that people can have delivered and installed).
Roundup of must-have travel carry-on items (i.e. toiletries, beauty, hair, skin, etc.) This, too, will have a first person element and there’s some of my faves I travel with non-stop that I’m absolutely including.
Requirements: Give your email a subject line that makes it clear which story you are pitching me for
Email: alywalansky@gmail.com
Yahoo
Deadline: 7/11 @ 11am ET
Hilary S is working on a series of roundup articles featuring baby products (0-12 months) in the following categories: Travel, Clothing, Bathing, Diapering, Nursery, Feeding, Sleep, & Mom Stuff.
Requirements: Please include product name, links, price (and category!)
Copy & paste the following address into an email:
reply+40cafb71-9fa3-4af3-8099-bdafbafad9d9@helpareporter.com
Better Homes & Gardens
Deadline: 7/11 @ 5pm ET
Nicole Pyles is seeking picnic baskets and accessories for an upcoming story.
Category focuses include: Best Wicker or Rattan, Best Backpack options, Best Insulated.
Email: npyles86@gmail.com
Famadillo
Deadline: 7/14 @ 5pm ET
Maggie Mauro is seeking unique electric coffee makers for an upcoming story.
Email: famadillo@gmail.com
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